Nick Kolenda has been obsessed with prices for 15 years， condensing thousands of studies into key takeaways。 Methods of Pricing is a collection of all his pricing tactics on kolenda。io。

From strategic digits to persuasive layouts， you’ll discover inner secrets that large companies are using to make their prices feel cheaper。

You’ll learn feel expensive toward the right7。2% off converts higher than 8% offPrices with more syllables feel largerSteep discounts are enticing in ugly fonts$10 is better for a hammer， but not a knifeA $1 trial can convert higher than a free trialA beautifully jam-packed book with 200+ images， Methods of Pricing is a must-have resource in every marketer’s collection。